I do think that Christmas time is when the commercial creatives are at their best. Every year, I see fantastic commercials that seem to be a lot more than just that. They are small stories that bring a message.
This year is maybe truer than ever.

I had seen this commercial many times before throughout December, but one morning, as I was having breakfast, I happened to see it in its full length. And you know? It really moved me.
It is what we are going through, but with a strong message of hope, far beyond the mere commercial use.

I decided immediately that I wanted it to be my Christmas post for all of you, and as I went around hunting for it, I discovered why it is far more than just a commercial. This is the work of director Ferzan Özpetek, someone who certainly know the movements of the heart at its deepest.

I wish it will bring you some hope, the way it brought it to me.

Have a serene, safe, and meaningful Christmas.